寡人有疾 寡人犯賤
正常來說,一瓶好酒,他的內涵應該如實反映它的標籤所著的產區的風土。喜歡那些離經叛道可以惡搞的鬼馬釀酒師們十分有創意的標籤命名。
曾經介紹過夏 雅的唐突和S M 都是經典的惡搞。
要數到惡搞標籤的佼佼者不能不提美國加州的「缺則不然」酒莊。翻譯為廣東話這莊可以叫做「無佢唔得」
酒行中行銷噱頭的圭臬肯定要數美國加州好幾家膜拜酒,諸如＂尖叫鷹＂和＂哈能＂。＂缺則不然＂莊除了以會員制和限量版招徠收藏家之㚈，他從不重複的勾兌和技巧和標韱，加上每個年份的標韱都有獨特美術設計，使得酒迷把酒當作藏品玩具般追捧，既可玩味又可投機，難怪排隊等買酒的人龍長期維持四千友。
誠然沒有出眾和雋永的質量、休想有長龍。＂缺＂莊不同標韱有好幾個年份都是滿分精品。
其中一個GSM的標韱叫＂斯德哥爾摩症候群＂。曾經戲虐但願此生找不到患＂斯＂症的老公丶也得找個有＂斯＂症的老闆。莊主Manfred Krankl 這惡搞也真到位；越貴越要等越要買。冗長的中文翻譯，倒不如乾脆叫＂犯賎＂吧！
姊妹們：白日夢早著呢！收購些＂犯踐＂寵寵自己也挺爽唷！
Stockholm Syndromes
In general, content of a bottle of good wine should well express the characteristic of the terroir it shows on its label honestly. I like those eccentric, witty wine makers labelling their wine creatively.
“Sacrilege” and “SM “ of Xavier Vins are classic examples of mischiefs .
Sine Qua Non is a Master of mischiefing labels in California. Literally the name means “without it, it is nothing “.
For harnessing marketing gimmick, I guess those cult leaders in California are second to none, such as Screaming Eagle and Harlan. Other than seducing collectors by means of membership club system and limited edition, Sine Qua Non never repeats the same label, same technique and the same Cuvée. In addition, they have every year a new artistic design of the label luring wine fans to collect them like collectors toys satisfying the desire to collect and to speculate. No wonder there are always 4000 buyers in the queue.
Of course, without outstanding and consistently quality, please don’t even think of buyers lining up to buy. Several vintages and labels of Sine Qua Non have 100 full scores.
“Stockholm Syndrome” with GSM blend is one of them . I once made this joke: if I cannot get a husband with Stockholm syndrome, then I wish I can have a boss with it.
Wine maker Manfred Krankl ‘s mischief is super sarcastic and straight to the point. The more expensive the wine is, the more the fans would want to wait and to have it. To make long story short, the psychology term could probably be translated to “self sought condescended “.
My dear girl friends, day dream is unreachable. Self indulgence of buying a bottle of Stockholm Syndrome is easier.
蘇富比和佳士得拍賣會上的寵兒！ 再不收就來不及了！
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